A technology firm focused on industry, infrastructure, transport, and healthcare – Siemens not only announced a partnership with Sony but also unveiled other collaborations to devise the latest innovations in immersive engineering.

The two renowned companies collaborated on their systems – Siemens Xcelerator portfolio of industry software and Sony’s new mixed reality headset – a novel spatial content creation system to form Siemens’ NX immersive Designer, according to a statement by Siemens. 

This new system exhibits a myriad of features including an XR head-mounted display with high-quality 4K OLED Microdisplays and controllers for intuitive interaction with 3D objects. 

Launching later in 2024

“Enabling designers and engineers to create and explore design concepts in a borderless immersive workspace, the new solution will kickstart content creation for the industrial metaverse,” the company stated. 

Siemens’ NX immersive Designer aiming to launch later this year.

Furthermore, Siemens also collaborated with Amazon Web Services to create generative AI more accessible to application developers.

The Siemens Xcelerator open business platform aims to integrate the tangible and virtual realms, enabling digital transformation across various industries.

Dr Roland Busch–Siemens CEO will showcase technology that is enabling leading brands to improve the way we live, work, move, and make.

“At Sony, we are passionate about empowering creators with cutting-edge technologies, and in the field of spatial content creation, we have thrived in innovating the way they work by utilising our proprietary motion and display technologies,” said Yoshinori Matsumoto, executive deputy president and officer in charge of technology and incubation, Sony Corporation. 

“By combining our technologies and Siemens’ expertise in engineering, we are excited to enable more immersive engineering that redefines the daily workflow of designers and engineers. The high-quality, realistic rendering and intuitive interaction will give creators tools to pursue more immersive creative processes that fuel further innovation in the industrial metaverse.”

The unveiling took place at CES 2024, one of the world’s largest tech events in early January.

The company's goal is to revolutionise industries and daily life by stimulating the industrial metaverse, accelerating innovation, improving sustainability, and embracing novel technologies.

Introducing Inhab

Dr Roland Busch, CEO of Siemens, emphasised sustainability in innovation at the CES keynote speech and said: “It’s a place where you combine the real and digital world. A place for industrial innovations.

“Simulate whatever you want in the digital world before you build it in the real world. Build products using fewer resources and that can be recycled.”

According to Siemens’ official statement, they firm introduced the Inhab™ smart home energy management portfolio at CES. 

Inhab is a set of habitat solutions that empower users with complete visibility and command over energy sources and their distribution within the home. 

It includes features like real-time alerts, continuous 24/7 monitoring, and customisable energy goal settings, offering occupants the transparency required for informed decision-making.