Irish owned eCommerce company SalesOptimize has formally launched a Business to Business (B2B) sales lead generation search engine. The new service generates sales leads for B2B companies selling their products or services to eCommerce merchants. To date SalesOptimize has identified in excess of 1.7m global internet retailers across 20 countries. This is a $1.7 trillion market. SalesOptimize recently scooped the “Best Sales Strategy Product or Service” award for 2016 at the prestigious Sales Innovation Expo in London. Sales Innovation Expo, is the largest and most important event for professional sales leaders. Its awards recognise the best new products and services designed to boost sales. “Automated lead generation has been the Cinderella of the $40 billion Customer Relationship Management (CRM) sector which has focused on ‘sales lead nurturing’ and ‘pipeline management’,” commented SalesOptimize co-founder and CEO, Liz Fulham. “We are changing that and revolutionising the sales process by filling the top of the sales funnel with high quality leads directly from the internet as opposed to manual entry or file upload. There is nothing quite like this available globally.” She points out that while there are about 1 billion websites globally, only 173m are active and less than 1% of these are involved in eCommerce or web sales. “Our service delivers sales leads on these online vendors and saves 1000s of hours of sales staff manually crawling a website and inputting data into their CRM system.” SalesOptimize implemented web-crawler technology and big data analytics in its R&D programme which was backed by the Irish Government’s Enterprise Ireland as well as Wayra, Telefónica’s international startup accelerator. Crucial data and intelligence available to SalesOptimize users can include contact details of key executives (in many cases email and/or telephone numbers), an estimated merchant size, details of the payment platform and shipping service. Liz Fulham, who has 25 years’ experience working as a consultant/sales leader for multinationals such as IBM, PayPal, Telefonica and Microsoft, says that the potential of SalesOptimize is reflected in the fact that since it went live in February it has already received five requests for exclusivity. “The customers thought the technology was so powerful that they didn’t want SalesOptimize to sell it to their competitors. We don’t do exclusive deals as it’s against our philosophy. Plus, there’s enough rich data and sales contact information in our system to go round everyone.” The SalesOptimize service starts at $199 (£149) per month for 150 sales leads or approximately £1 per lead. A free trial is available on www.salesoptimize.com. A demo request may be emailed to hello@salesoptimize.com.