A total of 20 Irish digital entertainment companies are at the forefront of MIPCOM (Marché International des Programmes de Communication) in Cannes, France this week. Recognised as the world’s premier trade exhibition for television and entertainment, MIPCOM sees Irish companies pitching innovative IP across sectors like AR/VR, animation, gaming, and live-action production.
This year, Irish participation is led by prominent companies, including ShinAwiL and Deadpan Pictures, while several emerging players in immersive technologies and interactive media will also be featured, including Carlichauns, and Turnip + Duck.
The Ireland on Screen stand, managed by Enterprise Ireland in partnership with Screen Ireland and Tourism Ireland to further investment and partnership in Ireland, will serve as a central hub for promoting Irish talent and facilitating key partnerships and investment opportunities.
'Cutting-edge storytelling emerging from Ireland'
Eileen Bell, senior development adviser, Digital Technologies at Enterprise Ireland, said: “We are thrilled to support Irish digital entertainment companies at MIPCOM, showcasing the innovative talent and cutting-edge storytelling emerging from Ireland.
"From immersive AR experiences to dynamic TV drama, the Irish creative sector continues to thrive on the global stage, positioning Ireland as a leader in digital entertainment. MIPCOM is an invaluable platform for these companies to forge new partnerships and expand their international presence.”
Libbie McQuillan, director of industry and corporate affairs at Screen Ireland, said: “Screen Ireland is delighted to support the Ireland on Screen stand at MIPCOM, which continues to provide a unique platform for leading Irish producers and production companies to showcase their work and make new international partnerships.
"We are thrilled to see a wealth of original stories led by Irish creatives travelling and reaching new audiences across the globe each year, highlighting Ireland’s strong voice and immense talent across television drama, factual entertainment and animation.”
Sustained growth
The Irish creative sector is coming off a period of sustained growth, with Irish-produced series and digital content garnering attention from audiences around the globe. The Irish Entertainment & Media (E&M) industry is set to grow at an annual rate of 2.9% Compound Annual Growth Rate (CAGR) to 2028 reaching €7.6bn, up from €6.6bn in 2023.
Ireland’s commitment to high-quality production, technological innovation, and storytelling excellence continues to attract major global studios and distributors.
Enterprise Ireland remains dedicated to supporting more than 100 companies in this space, ranging from early-stage exporters to established High Potential Start-Ups (HPSUs). Ireland’s media landscape spans sectors like AR/VR, animation, VFX, gaming, content distribution, and immersive audio technologies.
MIPCOM Cannes will bring together the world’s largest array of studios and distributors, offering Irish companies unparalleled opportunities to connect, network, and negotiate deals for new television series and digital projects. The event remains a vital gateway for Irish companies to push creative boundaries and secure international market success.